The Cold Plunge Store


At The Cold Plunge Store our mission is simple. We help our customers find premium recovery tools suitable to their lifestyle or gym, and we exceed their expectations along the way with an excellent shopping experience and superior customer service. 


The Cold Plunge Store was founded in 2022 by a former First Responder and collegiate athlete who has been using cold therapy for decades. When it came time to search for an at-home cold therapy tub there wasn't a central platform available to compare prices or products. Our founder then took matters into his own hands and built a store for anyone to explore the variety of cold plunges available to match their their lifestyle. 


At The Cold Plunge Store we offer a wide variety of ice baths and cold plunges. From our Just Add Ice series to our line of Commercial Cold Plunges, all of our plunges and ice baths are sourced right here in the U.S.A and come with excellent warranties directly from the manufacturer.  

Dakota Ennis

Founder & CEO

Former Firefighter and passionate about health & wellness

John Murphy

Chief of Ecommerce

Degree in Sports Science and a cold plunge practitioner

Kimber Doll

Customer Service Manager, BS

People pleaser and cold plunge enthusiast

Kasie Ennis

Peer Review

MS, LPC, NCC, EMDR, Clinical Mental Health Counselor promoting mind & body well-being

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What is cold therapy?

Cold therapy is a form of cold stress that will activate the body’s internal healing mechanisms. There are many forms of cold therapy tubs and chambers that will give you all of the benefits of cold therapy. These methods may include using a chiller combined with cold plunge, or adding ice to a cold tub or ice barrel. Most commonly cold therapy is used for athletic recovery or mental clarity.

What are the benifits of a cold plunge?

Some of the benefits of using a cold plunge may include pain relief, recovery, mental focus, body health, lowering inflammation in the body, and better sleep.

What is the difference between and Ice Bath and a Cold Plunge?

The difference between an ice bath and a cold plunge is that you typically don’t have to add ice to a cold plunge with a chiller unit. With an ice bath you will simply add the ice, and drain the tub when finished. With a cold plunge the chiller will circulate and filter the water so there will be less frequent draining and filling the tub.

What is the optimum temperature for an ice bath?

The optimum temperature really depends on the individual and the goals they may have. The standard temperature is 50-59 degrees F for at least 5-10 minutes. Although, high performance athletes may use colder temperatures between 42-50 degrees F with a duration of 3-6 minutes.

Are ice baths healthy?

Yes, as a general statement ice baths are healthy for you if they are used correctly. Before using any of our ice baths or cold plunges please read the manufacturer's suggestions on temperatures and time in the water. If you have more specific questions on the health benefits don’t hesitate to fill out the contact us form below.

Is an ice bath better than a cold shower?

Although there is value to taking a cold shower every now and then. Ice baths and cold plunges will have an immediate effect on your entire body. The only way to truly reach consistent application of the cold is to fully submerge the body for a set duration of time.

How long should you soak in an ice bath or cold plunge?

The standard temperature is 50-59 degrees F for at least 5-10 minutes. Although, high performance athletes may use colder temperatures between 42-50 degrees F with a duration of 3-6 minutes. 

How do you take an ice bath?

For beginners the best way is to submerge your body into the water while keeping your hands and head above the water. Focus on your breathing and remain calm as the first few minutes are always the hardest. Typically the bath would last about 5-10 minutes. 

More experienced methods may include a quick head dunk into the water and keeping hands in the water for full recovery benefits. We also recommend using a colder temperature for a shorter amount of time.

Questions? Our team is here for you!